William Hill – Retail Trading & Reporting Modernisation

William Hill – Retail Trading & Reporting Modernisation
Client

William Hill – One of the UK’s largest betting and gaming operators with a vast retail estate and high-volume daily trading activity.

The Challenge

William Hill’s retail reporting was historically spreadsheet-driven, manual, error‑prone and unable to support:

  • High-volume, near-real-time reporting
  • Daily trading updates for hundreds of shops
  • Complex financial and week-to-date reporting
  • Multi-terabyte data workloads

Excel-based processes created delays, inconsistency, and operational risk. A modern, automated BI solution was required to replace the manual reporting ecosystem.

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The Solution - Our Combined Service Model

Behan Services delivered a complete QlikView-based BI platform to automate reporting from source systems (including JDE) through to end-user dashboards.

Key components:

  • Automated ETLs from JDE and retail systems
  • QVD-layer architecture for performance and governance
  • Aggregation pipelines optimised for 4TB+ data
  • QlikView Publisher reload chains
  • Automated report distribution
  • End-to-end workflow from extraction → transformation → dashboard delivery

  • Over 4TB of data processed
  • Hundreds of automated ETL tasks
  • Optimised QVDs enabling fast dashboard response times
  • 500+ daily users, scaling to thousands across the estate
  • Strong data governance and controlled access
Key Outcomes
  • Major performance improvements over prior Excel-based workflows
  • Fully automated daily reporting
  • Single source of truth for operational and financial data
  • Reliable daily delivery of the Flash report to 500+ users
  • Enterprise-grade scalability and stability
  • Reduced operational and financial risk through consistent reporting

Strategic Value

This project demonstrates Behan Services’ capability in:

  • Large-scale BI transformation
  • High-performance ETL & data engineering
  • Enterprise-wide reporting operations
  • Integration with legacy systems (JDE)
  • Financial reporting logic and P&L modelling

It also confirms our ability to deliver enterprise-grade BI solutions across any technology stack—not just Oracle APEX.

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